🩵 Why Jeans Lose Their Colour
Denim fades because of friction, heat, and detergents that strip indigo dye from the cotton fibres.
While a lived-in fade has its charm, not every pair deserves to lose its edge — especially premium black or raw denim.
1️⃣ Wash Less, Air More
Overwashing is denim’s biggest enemy.
Hang your jeans overnight to air out instead of washing after every wear.
Most European denim experts recommend washing every 5–10 wears, depending on use.
2️⃣ Cold Water Always
Hot water opens fibres, releasing dye.
Wash at 30 °C or below to seal colour in.
If possible, choose a “Cold Wash” or “Dark Colours” program on your machine.
3️⃣ Inside Out Before You Wash
Turn jeans inside out to protect the outer layer from friction.
This small habit prevents rubbing and helps the dye cling longer.
4️⃣ Use a Colour-Safe Detergent
Avoid anything labeled “whitening” or “bio.”
Look for colour-protect formulas designed for dark fabrics — enzyme-free and low-foam.
5️⃣ Add a Vinegar or Salt Rinse (Old-School, but It Works)
During the first wash, add a cup of white vinegar or a tablespoon of salt to the rinse cycle.
Both act as natural dye fixatives.
This European laundry trick dates back to old indigo workshops in Italy and Portugal.
6️⃣ Skip the Dryer
Heat fades dye faster than water.
Always air-dry in the shade — direct sunlight can bleach spots unevenly.
Hang from the waistband to keep shape.
7️⃣ Spot Clean When You Can
For small stains, dab with a damp cloth instead of a full wash.
A touch of mild soap and cold water does the job without stressing the fabric.
🌿 Bonus: Raw Denim Rule
If you own raw or selvedge denim, avoid washing for the first 6 months to allow natural creases and fade patterns to form.
When you finally do wash, use cold water and let it dry naturally.
✨ ShopCouturier Care Note
True denim doesn’t age — it evolves.
Take care of it the right way, and your jeans will stay dark, sharp, and endlessly wearable.
Discover more Care & Maintenance guides at ShopCouturier and learn how everyday fabrics can last a lifetime.
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